Last edited by Gurisar
Monday, May 11, 2020 | History

6 edition of Basic marketing found in the catalog.

Basic marketing

E. Jerome McCarthy

Basic marketing

a managerial approach

by E. Jerome McCarthy

  • 181 Want to read
  • 28 Currently reading

Published by Irwin in Homewood, IL .
Written in English

    Places:
  • United States
    • Subjects:
    • Marketing -- Management.,
    • Marketing -- United States -- Management.,
    • Export marketing -- Management.

    • Edition Notes

      StatementE. Jerome McCarthy, William D. Perreault.
      SeriesIrvin series in marketing
      ContributionsPerreault, William D.
      Classifications
      LC ClassificationsHF5415.13 .M369 1990
      The Physical Object
      Paginationxviii, 734 p. :
      Number of Pages734
      ID Numbers
      Open LibraryOL2212488M
      ISBN 100256068658, 0256083983
      LC Control Number89035299

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Basic marketing by E. Jerome McCarthy Download PDF EPUB FB2

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Edmund Jerome McCarthy (February 20, – December 3, ) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.

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Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing: everything must go.

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